Microsites allow you to break away from the feature creep of your primary site and create a space with a singular marketing goal. By stripping away the necessity for typical branding, navigation, and cross-promotion, a microsite provides you with remarkable clarity. In this guide, we explain how to build a microsite with concrete marketing goals
... Continue readingSuccess with local SEO requires a skill set that builds on top of general SEO requirements. A toolset built specifically for global SEO isn’t necessarily well equipped for dealing with local SEO concerns. For that reason, we’ve collected 31 free and paid tools below that can help you achieve local SEO results. Free Tools LocalSEOChecklist:
... Continue readingIt’s my pleasure to announce that E2M Solutions will be sponsoring the USUMMIT conference in Denver, CO for the second year in a row! The conference will take place in the heart of Denver at the Grand Hyatt Hotel from September 28th to the 30th. USUMMIT is masterminded by Ugurus, who are intent on hosting a conference to “transport you
... Continue readingSEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are
... Continue readingIf you are doing SEO for ecommerce website, you may well know that product pages are notoriously difficult to rank in the search results. Search engines tend to prefer the kind of informational, text-heavy content that addresses more comprehensive questions, while product pages often focus on quickly communicating what a product is good for and
... Continue readingNo two e-commerce brands are the same, and this is by necessity. Two otherwise identical brands will ultimately end up competing on price alone, with one of the two ultimately going extinct, or at least losing the vast majority of the market share. Sharing specific tactics and strategies can be incredibly useful in this industry,
... Continue reading