We live in an era of instant gratification where speed matters. When it comes to the web, it’s no surprise that faster-loading websites tend to do a lot better than their sluggish counterparts. However, web page loading speed is also a critical SEO factor. Since 2018, Google has started using speed as a ranking factor
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Google Analytics 4 or GA4 is the next generation of Google Analytics launched by Google in Oct 2020. Unlike the old Universal Analytics properties, you can use the new GA4 for a website, an app, or both together. Using Google’s advanced machine learning models, GA4 delivers exceptional performance in tracking the latest market trends and customer
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Local SEO involves many, many different moving parts. In this post, we want to focus on one extremely important component in every local SEO campaign: the homepage. Your homepage is the nucleus of your online marketing activity. For companies that operate on a regional level, the homepage is the digital foundation of the business. To
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SEMrush is one of the most popular keyword research tools among SEOs all over the world. I personally find it extremely user-friendly for searching the right keywords and have been using it for some years now. This guide will help SEOs to learn how they can use SEMrush to its fullest potential for keyword research.
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Many people have dreamed of the opportunity to be remote employees working from home – rather than go to the office five times a week. But, COVID-19 changed things for a lot of people. Before the pandemic, it was estimated that only about 7% of the workforce had the option to work from home. But
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The world as we know it has changed dramatically within the past eight months. Everything, from how we eat at restaurants to how we market our products, is undergoing a storm of revolution. But what does this mean for the future of digital marketing? COVID-19 has left us to consider what advertising problems we’re currently
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