Adobe Business Catalyst has been one of the most popular website builder and management platform for most businesses. However, it’s End of Life’ announcement has forced many entrepreneurs to look for an adobe bc alternative platform for their business website. Amongst all other options, Shopify seems to be the most favorite one amongst eCommerce websites.
What Makes Shopify So Popular?
Shopify is used for 427,676 websites as on 2019. What’s more, over 5,300+ businesses rely on it for their online business. This number is directly indicative of how reliable a platform it is. There are a few reasons why Shopify has been able to earn its glorious reputation ad 20% market share. Let us take a look at them.
One of the top reasons why most entrepreneurs prefer Shopify to other options is that it is extremely easy to use. Since Shopify is a subscription-based online tool that offers multiple themes, you can operate it easily and change it as per your convenience to modify colors and styles. It is the perfect solution for modern and contemporary websites.
2. Easy to Start Off:
Shopify makes it very easy for you to start off. It doesn’t involve any laborious log-in, sign-in and setting up process. As compared to the other options in the market, it is truly the fastest one which can help you launch your e-commerce site effectively and quickly.
3. Mobile Responsive:
With almost 1.6 billion people shopping online through their mobile phones, it is imperative that your e-commerce website must be mobile responsive. Shopify is automatically mobile-responsive which increases your website’s accessibility.
4. Pricing Approach:
Shopify has a very clear and straightforward pricing approach. It encompasses the following important aspects (with its initial aspects) like:
- SSL Certificate
Shopify offers some very significant eCommerce platform features which are absolutely essential to get your website functioning well and allowing your users to purchase more from you. Here are its top features:
- Abandoned cart recovery (on Shopify and Shopify Advanced plans)
- Adjustable shipping rates and taxes
- Advanced reports (on Shopify and Shopify Advanced plans)
- Automatic fraud analysis
- Blog module
- Credit card payments
- Customer profiles
- Daily backups
- Different product variations
- Discount codes
- Drop shipping capabilities
- Editable HTML and CSS
- Facebook selling module
- Free SSL certificate
- Fully featured mobile app
- Gift cards (on Shopify and Shopify Advanced plans)
- Individual product reviews
- Manual order creation
- Mobile commerce optimization
- Multiple languages
- Physical and digital products in the store
- Print orders
- Product importing via CSV files
- SEO-ready site structure for eCommerce
- Site stats and product reports
- Social media integration
- Unlimited file storage
- Unlimited products
- Unlimited traffic to your store
Shopify is distinguished across the web world owing to its excellent quality customer care. Their approach towards assistance is truly remarkable. They allow you to enjoy 24/7 access to a customer adviser via email, open chat or even phone call in case you need any help regarding any topic at any point in time.
7. SEO Support:
Shopify presents each webmaster with rapid loading pages. Since it is a hosted platform it is already built on a huge infrastructure. Shopify offers very strong Search Engine Optimization as compared to the other contenders of e-commerce platforms.
Shopify offers excellent security for your e-commerce website.
The Top Shopify Advantages
If you find yourself struggling with finalizing the right option for your e-commerce website, here are a few things you should consider that Shopify is probably the best in the world for:
- 14-Days Free Trial
- Easy to use systems
- eCommerce features & Tools
- Manage store with your Smartphone
- Run your store in minimum budget
- Shopify offers great support to their customers
- Shopify Support blog feature
- Supports Multiple Languages
- Thousands of available themes
- Unlimited Products and Bandwidth
Before we get started with migrating your Adobe BC website to Shopify, there are a few things that you must do to observe due diligence. Please note that while we are trying to break down the entire process to as easy as we can, there are going to be times where you find it all too cumbersome.
In order to ensure that even while you are setting up your Shopify site for the first time, you always have back up, so that you can recover yourself from any situation, the first thing that you must do is to take stock of your existing website.
Ensure that you audit the entire online store carefully and identify:
- What is the size of your inventory?
- What are your goals with the new online store?
- Can you use this opportunity of migration to modernize/update or improve your online store?
- Are there any redundant aspects of your online store that you can get rid of?
- Is there anything that is slowing down your website?
Once you have answers to these questions, you will be able to speed up your processes, and ensure that you are headed in the right direction. The best part is, you can take a 14 day free trial of Shopify before you choose the plan that suits you best.
Click here to get started with Shopify.
Getting Started with Your Shopify Store:
1. Set Up Shop
To get started with your brand new Shopify e-commerce site, you will first have to sign up and get started. The process is relatively simple which requires you to just put in your basic information and some information of your store. Setting up the whole thing doesn’t require you to make any payment or freeze on a plan. You may do that after your 14-day FREE trial period.
2. Design and Develop the Shopify Store
Now that you have set up your account, the most critical aspect of starting your online store starts. You will now have to ensure that you enter the design and development phase carefully. Please note that Shopify provides a number of themes for you to choose from. We have observed that often, the multiple options end up confusing the users. However, remember that this is one of the most important choices that you will have to make.
The theme you choose should be very appropriate for your business type. It has to reflect your brand’s language and process. Each theme comes with a different kind of a layout, so check them all out carefully and only then make your choice so that you can offer the best experience to your users.
Once you have selected the theme, it is time now to customize it as per your store requirements. The operation of Shopify is very simple and you can modify the themes with respect to color, fonts etc. just as you like.
In case you are happy with your existing Adobe BC theme, you will have to select the basic theme from Shopify and then move on to modify the HTML, CSS, and jQuery according to the design.
3. Content Migration
Now, breathe easy. The most challenging part of the set up is done. What remains is the content migration aspect. We understand that you may be expecting a completely automated process for this as well; however, unfortunately, there isn’t any tool to help you do so. You will have to manually copy and paste the content wherever required.
Don’t fret over it, nevertheless. Use it as an opportunity to modify your content or update it. You may want to change the language or add more elements and components to your new online store. When copy-pasting the content, simply make the required additions or omissions, and you’ll have a brand new updated, upgraded website. Remember to download the images and the text so that you can add it appropriately. You may refer to the back up that you took initially so that there no unwanted misstep.
4. Migrating Products, Categories, Orders, Customer Details and Other Data
Apart from the text, blogs, images and other content, there is a host of other elements that you have to migrate to your Shopify site. These elements, like Orders, Customer Data, and Inventory etc. may be migrated with the help of CSV files.
Importing your store’s data manually using CSV files
In case you are of the opinion that you must migrate the whole set up manually, here’s how you can learn more about how to (using CSV files) here:
5. Organizing Products and Creating Collections
The ultimate objective of an online store is to ease the buying process of a customer. You have to ensure that when a customer lands up on your online store, he or she can easily look through the products and find what they are looking for. In order to facilitate this, you must create categories and collections to organize your products.
Do this by grouping your products in terms of their role or utility and sort them into the categories that you have made. Remember NOT to make your website so disjointed you’re your customer is scrambling to find things. You may assess other websites in your own business niche to find out how to categorize your items to best suit your customers.
6. Setting up the Payment Method
Eventually, it all boils down to being able to make money. You have to ensure that you set up an easy and quick payment method. Thankfully, Shopify offers a very clear route to setting this up. While there are multiple options available with Shopify, you may also choose to continue with the payment method that you used with your original Adobe BC website. Take a look at the step by step Shopify Payment Guide to get cracking on this.
7. Setting up Shipping and Logistics
Based on your previous shipping preferences, Shopify will allow you to choose an option to set up your shipping and logistics channel. All you need to do is to choose the method of shipping that you prefer and add the following charges.
- Flat Shipping Rates
- General Rates
- Priced-Based Rates
- Weight-Based Rates
- Free Shipping Rates
Calculated shipping rates from apps
If the carrier of your choice uses an app to integrate with Shopify, it will automatically calculate the rates based on the input. However, in case your carrier doesn’t use an app, you may have to set up a more advanced shipping set up. Here are a few top Shopify rate calculating apps.
8. SEO and URL Redirections
Ensuring that your URL redirects to the pages your customers have bookmarked is critical to secure satisfying shopping experience. This will ensure that you minimize the risk of losing out on customers by avoiding any struggle on the part of your end client. Here is how you can redirect your URLS in the best way:
- Log in to the platform that you’re migrating from.
- Find the URL redirects section in your account settings. Make note that its placement may vary by platform. If you are having trouble locating this, visit the ‘HELP Center’ of the platform for details.
- Now, add the old URL in your from field and a new Shopify URL in the field below. The fields will be marked very clearly so you will have no trouble finding it once you reach the URL section.
- Simply continue doing this for all the URLs you that want to redirect.
That’s it! You are all done!
P.S: You may also choose to import and export URL redirects on the URL Redirects page. This is very useful if you are dealing with a large number of URLs for your site. To learn more about redirects, see URL redirects.
9. Change the DNS records
You’ve been very patient and soldiered through most of what needs to be done while migrating your online store from Adobe BC to Shopify. This is just the last leg. Hold on. What now remains to be done is to connect the new Shopify store to the existing domain. You will have to change the ‘A record’ and the ‘www CNAME’ record to Shopify. IT is quite simple to do but requires your full attention. Take a look at the step by step details given by Shopify to do this.
10. Test an Order and You are all Set!
You’re done! And, this time we mean it. You’ve achieved the migration of your online store from Adobe BC to Shopify. Now, to ensure that everything has been executed flawlessly, just place an order and observe the steps involved including:
- Your Checkout Process
- Settings for Order Processing
- Email Notifications
Don’t worry, you won’t be charged for your test order. Also, for any order that is canceled or refunded, the pay-out is not conducted (subject to transaction fees). While many people don’t believe it is an important thing to do, we strongly recommend placing at least one test order so that you can check firsthand what your customers are going to experience. What’s more, you’ve just put in a lot of effort to undertake this migration. It will be very rewarding to see whether you have been able to undertake the entire challenge in a flawless way. After all, it is your business we are talking about.
You may adopt one of the three methods to place your order:
- Shopify’s Bogus Gateway
Shopify offers a ‘bogus gateway’ to simulate a transaction. The payment won’t go through but you’ll be able to trace every step involved.
You may even choose to use a real payment provider to place your order but cancel it immediately once the order is confirmed. That way, you won’t be charged a dime and even if you are, it will be refunded as per the payment provider’s policies. Think of it just as a real client placing an order and then canceling it.
- Enable Shopify Configurations
You may enable Shopify Configurations for test orders using these instructions (only applicable if you are using Shopify Payments).
Wrapping It Up
Once you are happy with your test order your online store can start thriving on Shopify. In case you find any kind of error or feel confused, just let us know what kind of issue you are facing. We’ll be happy to get back to you and address your concerns. All the best and a happy new store to you!