Branding with Diwali: How Big Brands Are Cracking It

For most Indians, Diwali brings with itself immense festive fervor that’s replete with fun, happiness, cheer, family-bonding, and of course, shopping. For brands, however, this is the time when things heat up as they prepare to launch their branding and marketing efforts in full force in order to see sales. With cut-throat competition, all brands … Continue reading “Branding with Diwali: How Big Brands Are Cracking It”

How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter

The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter … Continue reading “How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter”

Pinterest Survey Shares Interesting Data Regarding TV Viewers

By eclipsing 100 million users in 2015, Pinterest solidified itself as one of the top social media platforms in the world. With a growing number of people leaving their television behind, instead opting to spend time online, social media services are taking full advantage. Pinterest, in particular, finds itself in a unique spot. According to … Continue reading “Pinterest Survey Shares Interesting Data Regarding TV Viewers”

How Instagram’s New Tool Blocks Haters and Trolls

The newest Instagram filter? Filtering out haters. Instagram reigns as one of the most popular social media platforms. With over 400 million active users, the app displays only photos and captions, and quickly won over celebrities, companies, and your average consumer. However, with all of that success comes a common Internet issue: trolls. Trolls are … Continue reading “How Instagram’s New Tool Blocks Haters and Trolls”

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