How to install Google Tag Manager ( GTM ) on Shopify? Phase One: Add GTM container code and customer details script to the theme.liquid under <head>. Phase Two: Add GTM container code and customer details script to the checkout page. Create Data Layer Variable on the GTM Create GA4 Page View Tag On GTM Track
... Continue readingLocal SEO For Small Businesses: Strategy, Planning, And Result [Template Included]
By Vivek Patel
19 minutes read
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You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? According to Google, the number of people buying locally after searching is 78%. Sounds great! But there is one big problem with most local SEO strategies. They FAIL! It’s a colossal
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Recession! Everybody seems to be talking about it. The recession seems inevitable as the US economy slows down and the national GDP drops. Should you just accept the recession and continue doing what you are doing OR prepare for an upcoming Recession OR use the recession as an opportunity to pay attention to your business
... Continue readingAttention Digital Agency Owners: How to Solve The Principal-Agent Problem to Build A Successful Agency
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Early in 2018 as a digital agency owner, I developed a deep interest in Psychology and Philosophy. During my reading and research, I came across a term called Mental Model and the frameworks related to it for the first time. It piqued my curiosity, and I went on to learn more about this brilliant concept.
... Continue readingGoogle Business Profile (GBP) Usage And Growth Statistics: Things You Need To Put In Action
By Vivek Patel
10 minutes read
If there is one thing Google is really good at, it’s releasing updates. Whether it’s the search engine or other Google products, an update is always around the corner. On November 4th, 2021, Google announced an update about Google My Business, changing its name to ‘Google Business Profile.’ It also allowed users to claim and
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One of the top five leading eCommerce platforms, Shopify had a market share of 3.69% as of April 2021. It is one of those platforms that have consistently rolled out new features. That’s what made Shopify so popular in the first place. But the eCommerce universe has become more dynamic than ever. Customers are becoming increasingly tech-savvy, the
... Continue readingFood for thoughts for Agency Owners
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