Creating Killer Website Copy: The E2M Way

12 minutes read

Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look

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How to do Keyword Research like a Pro: An Advanced Guide

37 minutes read

Keyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then

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