Website copywriting is an art form. In a nutshell, copywriting is the clever rearranging of words to resonate with human beings – and encourage them to buy. It’s a form of salesmanship devoid of body language and face-to-face pressure. There is a lot more to writing website copy than what meets the eye. Let’s look
... Continue reading2019 was another big year for Google search algorithm updates. Year after year, we see the search engine giant refine itself to become more “user-centric”. Google search ranking algorithms are a complex, versatile, and famously mysterious system that is constantly evolving to match the best results to search queries. Over the past year, we’ve seen
... Continue readingKeyword research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for. Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis and then
... Continue readingYour Google My Business – or just GMB – page is one of the key pieces to the local SEO puzzle, and one could argue that it is one of the most powerful marketing tools that is available for every type of company. A GMB account makes it much easier for Google’s algorithm to “understand”
... Continue readingThe concept of a brand is something that is perceived as almost subconsciously. For example, when you think of a brand name like Apple, Coca Cola, Toyota, or Gucci, you probably have images and word associations that instantly pop into your mind. For Apple, you will think of its products like the iPhone or MacBook.
... Continue readingWhen it comes to marketing online, different types of content is everything. It is what will set your company apart from competitors and also drive in converting leads through relevant online traffic. According to one survey from CMI, 92% of marketers stated that their company views content as a highly important business asset. One reason
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