Prapti Gajjar

Prapti Gajjar

Prapti Gajjar is the Delivery Head of the eCommerce Division at E2M, leading Shopify (including Headless Shopify), BigCommerce, and WooCommerce initiatives for global agency partners. With 14+ years of experience, she drives strategy, architecture, and execution for scalable, high-performance commerce ecosystems that fuel client growth.

She oversees cross-functional teams, ensures delivery excellence, and aligns technical execution with business outcomes. Blending deep platform expertise with strategic vision, Prapti builds conversion-focused eCommerce solutions that help agencies scale with confidence.

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AI Automation

How to Build Intelligent & Automated WordPress Workflows with AI Abilities & MCP

WordPress is the most popular software for building websites, powering over 43% of the internet. 1/3 of all online shops run on WordPress-powered WooCommerce and for most of that web, “AI in WordPress” still means a plugin that writes blog posts. That’s not what’s happening anymore. Since late 2025, the WordPress Core AI team has shipped a […]

Digital Agency

The Agency AI Delivery Playbook: How the Operating Model for Agencies Is Changing

TL;DR 88% percent of organizations are now using AI somewhere in their operations. Most agencies think AI adoption means using more tools. It doesn’t. The agencies creating meaningful gains from AI are redesigning how delivery works. This shift is happening right now across digital agencies: human-heavy execution models are moving to AI-enabled operating systems where […]

WordPress

Important WordPress 7.0 Update: What Agencies Should Check Before Upgrading Sites

WordPress 7.0, codenamed “Armstrong” was officially released on May 20, 2026, introducing a refreshed admin experience, workflow improvements, collaboration enhancements, and early AI infrastructure designed to support the future of the platform. While the release brings several useful improvements for content teams, developers, and agencies, major WordPress updates should always be approached carefully, especially for […]

SEO

AI Search Visibility for Agencies: The Six-Position Framework to get Clients Cited in LLMs

For two decades, SEO was a fight for shelf space,  first-page rankings, map packs, featured snippets, ten blue links. Buyers no longer scan that shelf. They send a prompt to ChatGPT, Claude, Gemini, or Perplexity, or they read Google’s AI Overview, and they walk away with one recommendation. Sometimes two. Rarely three. The brands that […]

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