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Prapti Gajjar

Prapti Gajjar

Prapti Gajjar is the Delivery Head of the eCommerce Division at E2M, leading Shopify (including Headless Shopify), BigCommerce, and WooCommerce initiatives for global agency partners. With 14+ years of experience, she drives strategy, architecture, and execution for scalable, high-performance commerce ecosystems that fuel client growth.

She oversees cross-functional teams, ensures delivery excellence, and aligns technical execution with business outcomes. Blending deep platform expertise with strategic vision, Prapti builds conversion-focused eCommerce solutions that help agencies scale with confidence.

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PPC

ChatGPT Ads Are Here: What PPC & Paid Media Agencies Need to Know Before Clients Ask

On August 31, 2026, OpenAI announced that ChatGPT Ads had crossed a $1 billion annualized revenue run rate, reached in under 200 days since the product opened to advertisers. We’ve been fielding a version of the same question from PPC and paid media agency partners ever since it launched in February: should we be offering […]

WordPress

How to Convert a Figma File to WordPress Site Using AI (Step-by-Step Guide)

Your team just got a signed-off Figma file from a client. In the old workflow, two developers spend four to six days translating every section into code by hand, a project manager chases down which fields the client actually needs to edit later, and QA compares screenshots manually before launch. This Figma to WordPress AI […]

SEO

Ecommerce AI SEO: How to Get Your Clients’ Stores Visible in LLMs 

Shoppers are asking ChatGPT, Perplexity, and Google’s AI Mode to find and compare products before they ever touch a search results page. Ecommerce AI SEO is the discipline of making a client’s product catalog retrievable, understandable, and transactable by those systems, not just rankable in classic search. TL;DR This is the playbook for how to […]

SEO

How to Set Up Server-Side GTM Tracking with Stape (Step-by-Step Guide)

TL;DR Safari and Firefox block third-party cookies by default. Safari also caps cookies at 7 days when they come from a third-party IP, which means your clients are losing conversions their ads genuinely drove. Server-side tracking routes events through a container you control on a first-party domain. Stape hosts that container for a fraction of […]

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