Prapti Gajjar is the Delivery Head of the eCommerce Division at E2M, leading Shopify (including Headless Shopify), BigCommerce, and WooCommerce initiatives for global agency partners. With 14+ years of experience, she drives strategy, architecture, and execution for scalable, high-performance commerce ecosystems that fuel client growth.
She oversees cross-functional teams, ensures delivery excellence, and aligns technical execution with business outcomes. Blending deep platform expertise with strategic vision, Prapti builds conversion-focused eCommerce solutions that help agencies scale with confidence.
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ChatGPT Ads Are Here: What PPC & Paid Media Agencies Need to Know Before Clients Ask
On August 31, 2026, OpenAI announced that ChatGPT Ads had crossed a $1 billion annualized revenue run rate, reached in under 200 days since the product opened to advertisers. We’ve been fielding a version of the same question from PPC and paid media agency partners ever since it launched in February: should we be offering […]
How to Convert a Figma File to WordPress Site Using AI (Step-by-Step Guide)
Your team just got a signed-off Figma file from a client. In the old workflow, two developers spend four to six days translating every section into code by hand, a project manager chases down which fields the client actually needs to edit later, and QA compares screenshots manually before launch. This Figma to WordPress AI […]
Ecommerce AI SEO: How to Get Your Clients’ Stores Visible in LLMs
Shoppers are asking ChatGPT, Perplexity, and Google’s AI Mode to find and compare products before they ever touch a search results page. Ecommerce AI SEO is the discipline of making a client’s product catalog retrievable, understandable, and transactable by those systems, not just rankable in classic search. TL;DR This is the playbook for how to […]
How to Set Up Server-Side GTM Tracking with Stape (Step-by-Step Guide)
TL;DR Safari and Firefox block third-party cookies by default. Safari also caps cookies at 7 days when they come from a third-party IP, which means your clients are losing conversions their ads genuinely drove. Server-side tracking routes events through a container you control on a first-party domain. Stape hosts that container for a fraction of […]
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