How to Boost Your Lead Generation Campaigns Using Video Marketing

Video marketing is taking centre stage when it comes to B2B lead generation, according to a Software Advice benchmark report. Whether it is B2B or B2C, video marketing can be the most effective way of improving lead generation. Agencies such as ours have already identified the importance of video marketing to influence purchase decisions and … Continue reading “How to Boost Your Lead Generation Campaigns Using Video Marketing”

How Link Building Got These Major Brands Penalized – Part 1

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into how, during this period, some big names fell foul of … Continue reading “How Link Building Got These Major Brands Penalized – Part 1”

Local Search Challenges of 2016 Explained by 10 Industry Experts

Local search just got more important to achieving digital marketing success in 2016, especially for businesses dependent on SEO, PPC and content marketing. Not using the right keywords can bring you more stress than you think, so underestimate their power at your own peril. Failing to cater to the right audience with befitting content when … Continue reading “Local Search Challenges of 2016 Explained by 10 Industry Experts”

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