Category: Marketing

Today, we want to talk about a trend in advertising that you might have heard whispers about reactive marketing. Although it might sound new and exciting, reactive marketing has been making waves for many years now, and it’s something that every content team should tap into at least occasionally. It’s the polar opposite of proactive

Did you know that up to 64 percent of B2B marketers outsource their demanding copywriting needs? There’s never been a better time to be a copywriter – as long as you have the skills you need to do the job right!  While we’re all stuck inside during quarantine due to the spread of COVID-19, there

A brand isn’t just a set of logos and a name with a catchy slogan. To survive in today’s highly competitive, ever-changing business environment, it needs to be more – and that means unearthing the brand story that drives everything it does. What is a Brand Story? A brand story is a creative narrative that

The science of great UX copywriting is one that takes time to learn – and unfortunately, one that can be filled with weak spots if brands aren’t careful. Whether you’re reaching audiences through social media, billboards, web copy, or something else entirely, superb copywriting is key. Let’s talk about some of the most commonly ignored

One of the best ways to set up your lead nurturing strategies is by understanding how and where to meet your customers. This only comes by properly tracking the way that your current customers are finding your business – whether it be through PPC ads, organic searches, email marketing, or even word of mouth referrals.

Presentation slides for the weekly meeting with sales. Putting the finishing touches on your next ad campaign. Brainstorming ideas for your social media pipeline. Getting the best output possible out of your agencies. Nagging the finance guys to release your vendors’ payments on time. Work never stops in a marketer’s calendar. The sheer quantum and