The process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to
... Continue readingMobile Internet usage numbers have exploded, and there’s no looking back. Traffic for mobile data has grown 18-fold over the past five years. And in 2021, the number of mobile-connected devices is projected to surpass the world’s population – 11.6 billion – in a global population of 7.8 billion. By these numbers alone, it’s clear
... Continue readingWe all know what SEO is and how it works for websites. We also know what is a heading. But, did you know that SEO and Heading tags can overlap? So, how exactly are they related? In this guide, we’ll understand: What are heading tags? How to do heading tag audit? How to use a
... Continue readingGoogle sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers
... Continue readingGoogle’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated
... Continue readingSEO professionals have now had more than a year to study and analyze Hummingbird, semantic search, not provided, and everything keyword-related that Google has thrown at us. Google has sought to diminish the importance SEOs have traditionally placed on keywords for search rankings, and rethink the very way we do keyword research. You simply have
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