These days, people turn to search engines for answers more than anything else. In fact, more than 90% of online experiences begin with a search! In today’s highly competitive legal market, a strong SEO strategy is critical for making online connections and driving in leads. According to the Findlaw Consumer Legal Needs report, only 30% of
... Continue readingSEO professionals use various techniques and strategies to improve search engine rankings. While some of them are common, others remain highly underutilized. Latent Semantic Indexing (LSI) keywords is a technique that falls under the latter category. For those unaware of LSI Keywords, two primary questions will be – What is Latent Semantic Indexing? What are
... Continue readingMore recently, Google Search by Voice has witnessed a rapid surge in popularity. In fact, nearly 50% of all searches will be voice searches by 2020. However, compared to the traditional typed-search, Google displays the voice search results relatively differently. Therefore, it is necessary to learn how Google Voice works and how to optimize for
... Continue readingAt this point in time, it’s common knowledge that analytics and big data are the key to modern day business success. However, the process of finding the most valuable insights is far from a black and white task. Consumers today rely heavily on the internet to find what they need. That being said, a company
... Continue readingAs Search Engine Journal reported, Google’s John Mueller recently addressed some important questions about how schema markup is used by the search engine, and where to invest your efforts, in an office-hours hangout. The question of how much schema markup impacts search is important for SEO, and especially for e-commerce, since things like product entities
... Continue readingThe process of keyword research is constantly evolving and refining itself. As Googlebots and operators get smarter, and the way we interact with devices and content changes, so do the best practices for research and optimization. While there is no shortage of content written about keyword research; from the optimal density, to utilizing LSI keywords, to
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