How to install Google Tag Manager ( GTM ) on Shopify? Phase One: Add GTM container code and customer details script to the theme.liquid under <head>. Phase Two: Add GTM container code and customer details script to the checkout page. Create Data Layer Variable on the GTM Create GA4 Page View Tag On GTM Track
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One of the top five leading eCommerce platforms, Shopify had a market share of 3.69% as of April 2021. It is one of those platforms that have consistently rolled out new features. That’s what made Shopify so popular in the first place. But the eCommerce universe has become more dynamic than ever. Customers are becoming increasingly tech-savvy, the
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Powering over 1,700,000 businesses worldwide, Shopify is one of the most popular e-commerce platforms today, and for a good reason. Since its inception, Shopify has consistently rolled out new features to make the platform user-friendly. The launch of Online Store 2.0 in June 2021 was a milestone of an update that made headlines. But, that’s not what
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It’s no secret that conversions are dipping in numerous industries thanks to the current pandemic. In light of all the chaos, e-commerce business owners got a nice little surprise: it’s now free to sell on Google! Both the retail and e-commerce sectors have been struggling because of COVID-19. Many industries have seen dramatic drops in
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If you are doing SEO for ecommerce website, you may well know that product pages are notoriously difficult to rank in the search results. Search engines tend to prefer the kind of informational, text-heavy content that addresses more comprehensive questions, while product pages often focus on quickly communicating what a product is good for and
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No two e-commerce brands are the same, and this is by necessity. Two otherwise identical brands will ultimately end up competing on price alone, with one of the two ultimately going extinct, or at least losing the vast majority of the market share. Sharing specific tactics and strategies can be incredibly useful in this industry,
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