Category: Content Marketing

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI. All too often, the

How many times have you come across an online post that made you go, “The writing is wonderful! Let me read this once again.”? The Internet is abound with varied content and I bet you’ve read articles that also made you think, “What a waste of time!” Another common reaction to posts that seem done-to-death

Crap – The Content Marketing Deluge got it right! The biggest threat to content marketing is content marketing itself. The practice of producing information an audience would consume and then take action on is treated with nonchalance. And this is a major reason behind the fluff that we can see on most blogs. In fact,

There’s no denying the fact that B2B marketing can be extremely cut-throat and tricky, especially for small business. Holding your ground against the big players in the corporate world with their huge market share and marketing budgets can be nerve-wracking. This is why it is paramount for you to know exactly what your competitors are

In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared