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Category: Content Marketing

Content Distribution Strategy 101: A Marketers Guide

By Priyadarshan Chomal
Content Distribution Strategy 101: A Marketers Guide
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You’ve heard that “content is king” again and again, but if your audience isn’t actually seeing the content you produce, then it’s a waste. How you distribute and share your content is equally as important as the content itself, if not more important. With nearly 4.5 million blog posts being published each day, you’re competing

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How To Implement E-A-T Within Your Content to Rank Higher on Organic Search Results

By Kevin Svec
How To Implement E-A-T Within Your Content to Rank Higher on Organic Search Results
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E-A-T (Expertise, Authoritativeness, and Trustworthiness) is one of the most ambiguous topics in the SEO world. It is often the biggest conversation point to circulate after a major Google Core Update – especially in YMYL (Your Money Your Life) industries. But, how will you implement E-A-T to rank a content? Most of the insight we

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What’s the Difference Between Branded Content and Original Content?

By Arvind Patil
What’s the Difference Between Branded Content and Original Content?
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If you’re new to the world of content production, you might not realize that there’s a big difference between branded and original forms of content. The question is, what is the difference, and why should you care when it comes to producing content for your company? Let’s look at how branded and non-branded content is

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How to Strategically Grow Your Influence with Thought Leadership Content

By Manish Dudharejia
How to Strategically Grow Your Influence with Thought Leadership Content
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The advantages of establishing thought leadership in your business are quite clear. Nearly half of the B2B leaders surveyed for a joint study by Edelman and LinkedIn credit this kind of leadership as a deciding factor in seeking business from a certain firm. The study also found that nine out of ten business decision-makers agreed

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84 Facts You Didn’t Know About Content Marketing

By Manish Dudharejia
84 Facts You Didn’t Know About Content Marketing
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Knowledge is power, and I’m here to arm you with it. Let’s talk about what makes the content marketing industry tick with some solid facts and figures, and consider the implications. Use these facts as a jumping off point to build the best content marketing strategy in your industry, and refer back to it anytime

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5 Challenges Facing Tomorrow’s Content Marketer

By Manish Dudharejia
5 Challenges Facing Tomorrow’s Content Marketer
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Over the past few years, content marketing has proven time and time again to be highly converting and profitable…if it is done correctly. Sadly, many teams get caught up in the struggles and obstacles along the way that they fail to make significant progress. In order for content marketing to make any impact, there are

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