In the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their brand awareness and boost revenue. Businesses that have adopted a proper content marketing strategy have seen a significant growth in their website conversion rate compared… Continue reading
Top 31 Content Marketing Posts of 2015
Circa 2015 saw content marketing become an integral part of the digital marketing strategies of an increasing number of brands. This was the year when content marketing came into its own, was combined with technology and used by businesses to establish their expertise and credibility in their field. 2015 also witnessed content marketing become the… Continue reading
How To Create A Content Marketing Strategy That Fits Your Audience
You’ve likely got a content marketing strategy right now. But there’s one question that’s hanging over it: Does it fit your audience? If it doesn’t you could be wasting a lot of time and energy creating content – through blogs, tweets and infographics – that doesn’t really do anything. That’s before you’ve even put in… Continue reading
Where Does Online Authority Go From Here?
So all the noise and predictions on the future of SEO, content and digital marketing in 2015 have died down. What strikes me is that there’s little discussion on the future of authority, given that it is becoming increasingly harder to define (and consequently, measure) in both the physical and digital sense. I’m not going… Continue reading
Why Guest Blogging Doesn’t Work Without Influencer Outreach
Phew. You’ve finished writing a guest post. You’ve done your best work. The publisher loves your quality. You look forward to all the questions. This contribution might get you the most mentions ever. But… after a couple of weeks… a dark shadow appears over your endeavors. Minimal social shares. Just a question or two. No… Continue reading
How to Prevent Infographic Theft (and What to Do if it Happens)
Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the… Continue reading
How to Create Relevant Content Using Customer Personas
Your content marketing is failing. There, I said it. You want to ignore it and you think that, with time, your content will attract more traffic and subscribers. Not going to happen! It’s not because your content is bad, or that you don’t have enough of it. It’s because your content isn’t targeted at the… Continue reading