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Category: Content Marketing

Execute a Content Marketing Campaign that Works: 5 Steps

By Manish Dudharejia
Execute a Content Marketing Campaign that Works: 5 Steps
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Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that

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The Definitive Guide to Conversion Friendly Content Marketing for B2C

By Manish Dudharejia
The Definitive Guide to Conversion Friendly Content Marketing for B2C
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You need sales. A lot of content marketers are vague about how they can help with that. Sure, when you evaluate things on a campaign basis, you can see the changes in revenue. We know this stuff works. But if all we measure are results, we don’t gain any insight. We know we’re creating sales

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6 Unusual Sources of Inspiration for Content Creation

By Guest Author
6 Unusual Sources of Inspiration for Content Creation
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Content creation can be one of the most exciting processes you’ll ever engage in, especially if you’re new to the game. With the wealth of information to be had on the Internet – plus your abundant arsenal of personal opinions, it may seem that you will never run out of things to write about. While

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Misconceptions About Links from the Guest Post Author Bio Section

By Manish Dudharejia
Misconceptions About Links from the Guest Post Author Bio Section
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We have consistently warned that most SEOs are flat out violating Google’s guidelines, whether they realize it or not, and a recent update to Google’s link scheme page has left us feeling pretty vindicated about the whole thing. Unfortunately, some have overreacted to the update, believing that the change somehow implies that guest posts are

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