Category: Content Marketing

Content marketing and fashion were made for each other. The marriage between content and fashion is as old as the fashion magazine, and possibly older. That is both a blessing and a curse for marketers in the fashion e-commerce industry. The existence of a long tradition of fashion magazines and lifestyle blogs means that using

The term “content creation” is far more than just a piece of jargon thrown around marketing departments and seminars. We’re living in the golden age of content marketing. Judging by how far formats like live video and virtual reality have come in recent years, there is certainly a lot to forward to in the (very)

Your email list is the only audience you truly own, and there’s only one time-tested strategy for building an email list: the lead generation asset. The mother of all lead generation assets is, of course, the good old fashioned e-book. There’s a lot that goes into making an e-book, and not a lot of guides

In a previous post, we discussed the importance of earning email subscribers, since no audience is more easy to reach. But, of course, email marketing cannot be the entirety of your content marketing strategy. Some of your potential customers will never be willing to give away their email address to anybody. Some people will only

Another one bites the dust. If you were born in the ‘80s, odds are you still know the Toys “R” Us jingle. It was the place to get toys, with no real competitors in sight. But, on September 19, Toys “R” Us filed for bankruptcy. Is Toys “R” Us dead? Not necessarily. Chapter 11 bankruptcy

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media followers simply do not see most of your posts. Twitter? Nope – the average Twitter user spends only 1 minute a day on Twitter. Facebook? Nah – Social@Ogilvy reported that your Facebook