Since restaurants are one of the few businesses these days that do not operate primarily through e-commerce, they often overlook the importance of their website and SEO practices. However, on Google, the query “food near me” is one of the most popular – and 84% of people have admitted to entering in this search. Furthermore,
... Continue reading6 Ways Local Businesses Can Use Local SEO to Boost Revenue During Peak Cycles
One of the biggest challenges for small, local businesses are connecting to niche audiences without the luxury of a massive marketing budget. The good news is this is far from impossible. In many cases, a killer strategy can trump a deep pocketbook. Perhaps the strongest weapons for this “David versus Goliath” situation are local SEO
... Continue readingIf you are familiar with Google’s Data Studio, you know that it packs a punch! Data Studio is part of the Google Analytics 360 Suite, which was released by Google back in 2015. The underlying purpose of this reporting service is to turn your analytical data into illuminating reports that are easy to customize, interpret,
... Continue readingHow to Boost the Organic Visibility of Category & Tag Pages for Local SEO-Businesses
All too often, websites struggle with finding the best ways to optimize category and tag pages for local SEO. The sheer value of these features is often times underestimated (and overlooked) when new content is added to a website. In this article, I want to go over the basics of what these features are, how
... Continue readingYour Google My Business (GMB) listing and account are absolutely central to achieving success with local SEO. If you want customers to find you, especially new customers who aren’t just searching for your business name, you need a fleshed out and properly optimized GMB account. Unfortunately, many businesses make important mistakes with their GMB account
... Continue readingGoogle My Business Post: How We Helped Our Client Increase Website Traffic
If you are a local business owner, you have probably used the Google My Business (GMB) page. It is a must-have for improving local SEO. Google decided to turn things up a notch by adding the “Post” functionality to GMB. This means you can publish posts on-the-go using GMB Android and iOS apps or even
... Continue reading