Category: Local SEO

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? According to Google, the number of people buying locally after searching is 78%. Sounds great! But there is one big problem with most local SEO strategies. They FAIL! It’s a colossal

If there is one thing Google is really good at, it’s releasing updates. Whether it’s the search engine or other Google products, an update is always around the corner. On November 4th, 2021, Google announced an update about Google My Business, changing its name to ‘Google Business Profile.’ It also allowed users to claim and

This post will walk you through all the updates of Google My Business starting from 2014 to the most recent ones. If you want to quickly navigate to the updates of a particular year, just click on the desired year below. Table of Content 2021 2020 2019 2018 2017 2016 2015 2014 What is Google

Local SEO involves many, many different moving parts. In this post, we want to focus on one extremely important component in every local SEO campaign: the homepage. Your homepage is the nucleus of your online marketing activity. For companies that operate on a regional level, the homepage is the digital foundation of the business. To

Your Google My Business – or just GMB – page is one of the key pieces to the local SEO puzzle, and one could argue that it is one of the most powerful marketing tools that is available for every type of company. A GMB account makes it much easier for Google’s algorithm to “understand”