TL;DR Agencies adopt GoHighLevel for centralized CRM, funnels, and automation that improve speed and margins. GoHighLevel leaves SEO unprotected by default, with no built-in enforcement for URLs, metadata, schema, or canonicals. Routine page edits in GHL can change URLs or create duplicates, causing loss of accumulated search authority. Organic performance on GHL depends on disciplined
... Continue readingThe Next SEO Evolution Has Already Begun Search is changing faster than most agencies realize. For years, we’ve optimized for Google by chasing rankings, building backlinks, and mapping keywords to pages. But that SEO playbook is being completely rewritten as we speak. Artificial intelligence is reshaping how people find information. Platforms like ChatGPT, Perplexity, and
... Continue readingWay to search: AI Mode Google’s search experience has entered a new era, and it’s powered by AI Mode. According to Alphabet and Google CEO Sundar Pichai, AI Overviews now reach 2 billion monthly users across more than 200 countries, marking the fastest adoption of any feature in Google’s history. The way people discover, evaluate,
... Continue readingSEO is a game of inches. We’re all looking for that edge, that secret sauce to help our clients reign supreme in the search engine results pages (SERPs). But what if we told you the secret isn’t a secret at all? What if it’s about something more fundamental, something more… human? Enter E-E-A-T: Google’s Guiding
... Continue readingGoogle Business Profile Guide: Set up, Optimize, and Grow Your Local Audience
Google Business Profile (a.k.a Google My Business) is a free tool offered by Google that allows you to manage your online presence across Google, including Search and Maps. It’s mainly designed for local mom-and-pop shops and small businesses. This free listing helps your business appear in Google Maps and local search results; which makes it
... Continue readingThese days it’s not enough to have great lawyers on the team, law firms are also competing to build their online presence. 34% of consumers use a search engine when finding an attorney for their legal needs. Hence, a law firm needs the best website to build brand awareness, attract prospects, and generate leads. They
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