Google is at the heart of all things digital. Being a top search engine, Google is constantly updating its algorithms to provide better search results for users and reward high-quality content. 65% of SEOs say Google’s 2023 algorithm updates have made a positive impact on traffic and rankings of the websites. That’s why you need
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Did you know that Google has been the leading search engine for over a decade? As of July 2022, Google had a market share of around 83%. That’s huge! How did Google manage to stay at the top for so many years? Google provides the most relevant and reliable results consistently. This commitment has helped
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2019 was another big year for Google search algorithm updates. Year after year, we see the search engine giant refine itself to become more “user-centric”. Google search ranking algorithms are a complex, versatile, and famously mysterious system that is constantly evolving to match the best results to search queries. Over the past year, we’ve seen
... Continue readingThe Insider’s Guide to Boosting E-A-T Score on Different Types of Web Pages
By Taral Patel
15 minutes read
E-A-T (short for Expertise, Authoritativeness, and Trustworthiness) is one of the most debated topics in the SEO world. Almost on cue, questions and advice around E-A-T make waves throughout the marketing industry after a big Google Core Update. As many would likely agree, the specifics behind this topic are quite ambiguous. The one thing that
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We’ve brought you a snapshot of the best and the biggest Google Search Algorithm Updates from 2018 in the below infographic. 2017 witnessed several noteworthy algorithm updates and changes and 2018 seems to be no different. Danny Sullivan of Google did declare that “We do some type of focused update nearly daily. A broad core
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So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally
... Continue readingFood for thoughts for Agency Owners
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