What Social Media Holds in Store for B2B in 2015

Social media marketing has become a mission critical arm of inbound marketing. Social media is leveraged by marketers to improve branding, enhance customer engagement and increase traffic to their websites or brick and mortar shops/office. With billions of active users across diverse platforms, social media is a never ending resource of potential customers. What’s more, … Continue reading “What Social Media Holds in Store for B2B in 2015”

The Most Important Google Search Algorithm Updates/Changes Of 2014

E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and … Continue reading “The Most Important Google Search Algorithm Updates/Changes Of 2014”

How to Prevent Infographic Theft (and What to Do if it Happens)

Infographics have become one of the most effective methods for communicating complex or detailed information to a target audience. By breaking down complex statistics and number-heavy details that would be confusing – at best – in a text post and, instead, relying on graphics and charts to portray specific points, brands can appeal to the … Continue reading “How to Prevent Infographic Theft (and What to Do if it Happens)”

How to Leverage Black Friday for Your Business

From its humble beginnings as Philadelphia cop-speak for unruly shopper-induced traffic the day after Thanksgiving, Black Friday has now turned into the ultimate shopping festival in the United States and Canada – something of a solstice indicating the onset of the holiday shopping season! Neil Patel of Quick Sprout, as usual, has some useful insights … Continue reading “How to Leverage Black Friday for Your Business”

27 Most Important Google Search Algorithm Updates in 2012 [INFOGRAPHIC]

Search is constantly evolving. An important part of working in the SEO Industry is staying aware of changes in Google’s search algorithm. By understanding each algorithmic change that Google rolls out, you stay on top of the latest SEO techniques and trends. Those of us within the SEO community have seen many significant Google updates … Continue reading “27 Most Important Google Search Algorithm Updates in 2012 [INFOGRAPHIC]”