How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter

The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter … Continue reading “How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter”

The Most Important Google Search Algorithm Updates Of 2015

Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their … Continue reading “The Most Important Google Search Algorithm Updates Of 2015”

What Does Google’s Mobile Update Have in Store for Site Owners?

It’s been almost a month since Google announced their efforts to promote mobile-friendly content (be it websites or apps) in their search results. Since then, speculation has been rife on how it will work, which sites it will affect, how to prepare your site/app and ride the update when it arrives, and what will happen … Continue reading “What Does Google’s Mobile Update Have in Store for Site Owners?”

The Most Important Google Search Algorithm Updates/Changes Of 2014

E2M’s annual infographic with a recap of the major updates released by Google over the course of the year is out! 2014 was quieter than the previous couple of years in terms of the impact of major changes to Google’s algorithm. However, Google continues to weed out spam in various forms, from content, links and … Continue reading “The Most Important Google Search Algorithm Updates/Changes Of 2014”

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