Methods Search Engines May Be Using to Determine E-A-T

We recently discussed Google’s August 1st broad core algorithm update, and how to recover from it or take advantage of the changes. We pointed out that Google updated their publicly available search quality evaluator guidelines on July 20th, and that the changes to the guidelines were likely put to use in the core update. A major change to … Continue reading “Methods Search Engines May Be Using to Determine E-A-T”

What Is Google’s August 1 Broad Core Algorithm Update, and How To Recover From It

On August 1st, 2018, Google officially confirmed that there was a broad core algorithm update during the previous week via the @searchliaison twitter account: Judging by the ranking fluctuations as measured by Mozcast, the algorithm roll out likely began on July 31st: According to Danny Sullivan, we can estimate that the algorithm completed rolling out … Continue reading “What Is Google’s August 1 Broad Core Algorithm Update, and How To Recover From It”

The Algorithm In 2018, Rediscovering How Google Works Today

Professional SEOs have been in the industry long enough to recognize that Google’s algorithm is huge, complicated, and impossible to reverse engineer. If you’ve been trying to game the search engines, it’s harder now than ever, and it definitely is not the path to sustained search engine rankings. That said, understanding some things about how … Continue reading “The Algorithm In 2018, Rediscovering How Google Works Today”

Google’s Biggest Search Algorithm Updates Of 2017

So here’s our 2017 infographic outlining the key changes – acknowledged and unacknowledged – to the Google search algorithm. Over the past few years, Google has done a fantastic job in countering spam by understanding content better, devaluing low quality link sources and penalizing sites that overdo ads. Our only gripe is that they’ve totally … Continue reading “Google’s Biggest Search Algorithm Updates Of 2017”

Google’s Biggest Search Algorithm Updates Of 2016

Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. … Continue reading “Google’s Biggest Search Algorithm Updates Of 2016”

How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter

The long and eerie silence that hung in the air since Penguin’s last update has finally been broken. On 23rd September, Google dropped the bombshell and announced that Penguin is now part of Google’s core search engine ranking algorithm. And it has been well worth the 715-day wait! The two biggest changes in how the filter … Continue reading “How Not to Get Penalized by the Penguin 4.0 Real-Time Algorithm Filter”

The Most Important Google Search Algorithm Updates Of 2015

Here’s our annual infographic showcasing the major changes Google made to their search algorithm over the course of 2015. We’ve been summarizing Google’s algo updates in infographic form for the past four years now, and we notice that 2011 to 2013 were the “penalty years” when Google was more focused on eliminating spam from their … Continue reading “The Most Important Google Search Algorithm Updates Of 2015”

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