No. GEO complements SEO, it doesn’t compete with it. The two share a lot of common ground. Quality content, authoritative backlinks, structured data, and topical depth are all important for both traditional rankings and AI visibility.
Agencies that offer GEO alongside SEO see it as an upsell, not a replacement. Clients keep their existing SEO engagement and add GEO for comprehensive search coverage. The result is higher retainers, stickier relationships, and clients who see your agency as the one that keeps them ahead of the curve.