Generative Engine Optimization (GEO) is the practice of optimizing a brand’s digital presence, so AI platforms cite, reference, and surface their content in generated responses. Traditional SEO focuses on ranking in white-label search engine results pages.
GEO goes further, making your clients a trusted source that AI pulls from when answering questions. When someone asks ChatGPT for a service recommendation or uses Perplexity to research before buying, GEO determines whether your client’s brand appears in that answer.
