Traditional SEO optimizes content for search engine crawlers and ranking algorithms. GEO optimizes for how large language models evaluate and reference content when generating answers. AI platforms don’t just weigh keywords and backlinks; they assess whether content demonstrates genuine expertise, whether a brand is consistently cited across authoritative sources, and whether structured data accurately describes what the business does. SEO gets clients ranked. GEO gets them cited and recommended by the AI platforms where more decisions are being made.
How is GEO different from traditional SEO?
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