How is ecommerce SEO different from regular SEO?

1 min read

Ecommerce SEO has unique challenges that general SEO strategies don’t always address. Online stores deal with hundreds or thousands of product pages, complex category structures, faceted navigation that can create duplicate content, and constantly changing inventory. Product pages need schema markup for rich results. Category pages need careful optimization to avoid keyword cannibalization. And technical issues like crawl budget, site speed with heavy product catalogs, and proper URL structures require specialized knowledge.

Our team has executed over 50,000 SEO and ecommerce campaigns, so we understand these nuances. We don’t apply a generic SEO playbook to your clients’ online stores. We build strategies that account for the specific technical and content challenges that ecommerce sites face.

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