SEO for Events – How to Rank in Google Events Search Results

Google sees millions and millions of queries each day related to local events and activities. The issue they observed was that most users were turning to external apps and websites to find the information they need – eliminating Google from the equation. As we all know, Google prides itself on being a platform that answers … Continue reading “SEO for Events – How to Rank in Google Events Search Results”

How to Create a Future Proof Strategic SEO Backup Plan

It’s been a pretty interesting few weeks for SEO and online marketing enthusiasts. With the recent Panda 4.0 launch, eBay’s fall from grace in search rankings, the sudden death that PR sites faced and the Payday Loans 2.0 update, Google has been keeping us all on our toes. Endless discussions about the repercussions of each … Continue reading “How to Create a Future Proof Strategic SEO Backup Plan”

Stop Link Building and Start Content Marketing (for Real)

Link building is dead! Just kidding. But here’s the honest truth. Google does not like link builders, and it never has. Since time immemorial, Google’s guidelines have warned us that you should use any SEO strategy unless it would actually make sense in the absence of Google. Put simply, Google wants you to pretend they … Continue reading “Stop Link Building and Start Content Marketing (for Real)”

Execute a Content Marketing Campaign that Works: 5 Steps

Since about 2011, the phrases “search engine optimization” and “content marketing” have become conflated, but it wasn’t always that way. If you are a genuine content marketer, you should be able to turn a profit even without search engine traffic. Today, we’re going to talk about how. While above ground SEOs have always preached that … Continue reading “Execute a Content Marketing Campaign that Works: 5 Steps”

Running a Successful Link Building Campaign in 2014

It’s been nearly two years since Google introduced Penguin. Nothing of that magnitude has been released since, and some are speculating that 2014 will bring with it the next major link penalty algorithm. Either way, Google has been continuously refining its techniques, and many link building tactics have tied off for all but the most … Continue reading “Running a Successful Link Building Campaign in 2014”

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