Why Choose E2M?

Many firms in the internet marketing industry have an "interesting" take on ethics. They seem to believe that ethics are about abiding by Google's webmaster guidelines or Facebook’s terms of service. These things are important, to be sure.

But ethics run so much deeper than that.

Extensive research has shown that consumers are more likely to remain customers when a brand shares their values. Here's the thing: not all consumers are alike. You can't be everybody to everyone. You need to choose what you believe in, and be that to your customers. This is how you build loyal customers.

We believe that for any business to be successful in the long term, it must decide on set of values and incorporate them into its standard practices, and that marketing must be an extension of those core values.

It's our belief that you can’t reliably and consistently market something that you are not passionate about.

We want to work with clients who have an infectious enthusiasm for what they sell. It's this enthusiasm that leads to creative marketing solutions, innovative strategies, and messages that consumers can resonate with.

E2M is made up of people who are passionate about what they do. Team members are encouraged to pursue the skills and projects that they can feel enthusiastic about.

The alternative is mediocre work and mediocre results. It isn't pretty.

While we believe in creative solutions and calculated risk, standards come first. We do not build backlinks unless they offer more than pure SEO value. We do not publish content unless it has been vetted for quality assurance. We do not pursue web traffic or social media activity unless we believe it offers legitimate business value.

We are continuously refining and testing our processes in order to give you the most value for your money.

Digital marketing should never be a black box. We aim to be as upfront as possible about the processes we use to get you in front of an audience. You can see our processes in detail through the recommendations on our blog and the many contributions we've made to sites like VentureBeat, CopyBlogger, Convince&Convert, Moz, Search Engine Journal, and KISSmetrics.

As upfront as we are about our processes, we are also upfront about our limitations. We do not make promises we can’t keep, and we are willing to admit when we have made mistakes.

While E2M is based in India, our professionals come from all walks of life and from all over the world. Our specialists come from fields as diverse as writing and design to data analysis and programming. We believe that this kind of diversity leads to far more creative problem solving opportunities than any kind of tension or instability.

We aim to foster a positive atmosphere where diverse viewpoints are encouraged and good ideas can come from anywhere. We carry this approach into our work with our clients, whose outside perspective can often bring new insights to the marketing challenges we help them face.

"Quality" has become a bit of a buzzword in the internet marketing community, but few people seem interested in defining what they mean.

Our stance is different. To us, quality is about solving problems, and solving them in a way that your competitors can’t. To us, "quality content" isn't just well written and researched, it solves a problem for audiences in a way that they haven’t encountered before. When we seek out "quality audiences", we don’t just look for large platforms, we look for platforms with relevant consumers who haven’t seen you before.

Modern consumers can smell hypocrisy from miles away. We believe in deciding on a set of values and sticking with them. We don’t use a marketing strategy unless we feel comfortable explaining it to our clients, and our audience of potential partners.

There is no one-size-fits-all marketing strategy. We don’t believe in selling a marketing service designed to work for anybody. Nothing can work for everybody and work well. We take projects on a case-by-case basis, adapting our strategy to serve each individual client’s needs.

Digital marketing and broadcast marketing are two very different beasts. While broadcast messages must be perfected before publication, digital messages can be tested, iterated, and perfected based on consumer behavior. We never employ an all-or-nothing strategy, and we are prepared to move with the currents of online culture and technology.

We take full responsibility for the success or failure of our clients' success online. We don't shift blame. When things don't go as we expected, we accept the situation as it is, learn from it, and move on a little less ignorant and a little more experienced.

When somebody in our team has a flash of insight, we believe in being bold and putting that idea to the test, rather than burying it under preconceived notions. Team members take the initiative and run with their ideas. While all ideas must be consistent with our values, and with the branding of our clients, we believe in taking calculated risks and discovering what works. There’s no other way to be first.

Marketing and promotion are team efforts. Successful campaigns require the creative and the analytical, the compassionate and the goal-driven. We recognize that the team is stronger than the sum of its parts, and work to create a sense of community.

Marketing is part art, part science. Those who abuse the word “science” tend to think that it’s about facts and numbers, instead of about discovery. This is why imagination is a crucial component of any top-tier marketing strategy. Einstein himself said “imagination is more important than knowledge.” Without imagination, it is impossible to devise strategies that your competitors aren’t already using, it’s impossible to solve problems that others haven’t solved before, and it’s impossible to stand out as a unique and valuable resource in the online marketplace of ideas.