We start by identifying the best keywords for your law firm clients. Our approach ensures their website ranks for terms that potential clients are searching for. This includes:
-
Targeting Local Search Terms: Phrases like “personal injury lawyer [city]” or “divorce attorney near me.”
-
Analyzing Competitor Strategies: We review what’s working for other law firms to uncover opportunities for your clients to outperform them.
-
Focusing on High-Intent Keywords: We prioritize terms that attract users ready to take action, such as scheduling a consultation or calling a lawyer.
-
Long-Tail Keyword Opportunities: Identifying specific legal services or niche terms to bring in targeted traffic.