Guide Writing Services

An ultimate guide is only helpful when it serves a greater purpose. Whether that means growing your audience or educating people on an important topic, we’ll make sure your goal is ironed out first and foremost.

Our time-tested content brief is a 15-point questionnaire designed to gauge your brand personality, values, goals, challenges, target customers, SEO opportunities, and how to create content that answers key questions. This brief lays the foundation for how we’ll build your content masterpiece.

Guides are complex, long, and uncompromising. Our team will hit the floor running with intense research and competitive analyses. Even if you think your topic has been approached by other guides, we’ll make sure we cover new, intriguing aspects.

Before we start cranking out the guide, we’ll develop a floor-to-ceiling outline detailing each section, our SEO game plan, and how we’ll add value to your target customers. We won’t start writing the guide until we have your blessing on the outline.

It’s guide-production time! Our team of writers – all with serious backgrounds in journalism and SEO content production – will craft the ultimate guide in accordance with the outline to make your industry knowledge shine. All content is thoroughly vetted by our senior editors and SEO specialists before it’s presented to you.

Here’s where your voice comes in again. We want the guide to perfectly match your brand personality and objectives. This is your opportunity to make sure everything is properly aligned with your expectations. We’ll happily make any changes you see fit.

After your guide goes live, we’ll keep a close eye on how it performs. Understanding the guide’s analytics will help us steer your brand toward certain topics and content strategies in the future.

Our process doesn’t stop with guide creation. To deliver the full value, E2M’s team of SEO specialists will build up a backlink profile and give your guide the SEO boost it needs.