You’re an expert in your field – why not showcase it to the world? E2M’s skilled team of content strategists and writers will create the whitepapers you need to become a force in your industry. Organize your data, convey your findings, educate others in your field, and turn your knowledge into a powerful brand asset.
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A whitepaper is an authoritative, extensive content asset that delves into a specific topic with in-depth data and research. Whitepapers help readers understand issues, solve problems, and make informed decisions with your guidance.
A valuable whitepaper must be:
Before pen is put to paper, or text to document, our team will communicate with yours to understand the goals of the whitepaper.
We’ll zero in on your goals to understand what this whitepaper needs to achieve.
Working closely with your team, we’ll collect all of the relevant data, interviews, numbers, and other information needed to make your whitepaper 100 percent accurate. We’ll conduct our own research as necessary to ensure we’re writing knowledgeably.
Using the data and commentary you’ve given us – our team of expert writers will dedicate themselves to creating drafts of the text. All of your edits and feedback will be incorporated to ensure the content of the whitepaper reflects your goals.
A whitepaper needs stellar graphics to properly shine. After the text has been approved, we’ll collaborate with your team to implement the color schemes, logos, graphs, and visual representations of your brand.
The whitepaper creation process doesn’t fully end until we review every element with you to ensure everything is up to par. Your satisfaction is our number one goal.
The short answer is any company. Although we do write plenty of whitepapers for technology companies, a well-crafted whitepaper will benefit any business in any industry.
Whitepapers are usually read by people who are looking for a comprehensive solution. They want to see how your company took a complicated problem and solved it – with documented results.
The biggest difference is that whitepapers are written for experts at a very high subject level – we’re talking about industry-leading authority. Most eBooks, on the other hand, are geared towards the masses.
Whitepapers can be promoted in many ways – from social media shares and email marketing to funnel-based blog posts. It all comes down to where your brand typically gets the most leads.
Although this answer can vary depending on the topic and its depth, we typically aim for 2000-3000 words – or six to ten pages. That’s the number most recommended by experts and readers alike.
Need help writing a whitepaper to boost credibility and pull in more leads?
Let E2M Solutions take care of you!
Let’s connect and see how we can help you scale your
marketing strategy with our stellar Content Writing services.
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