Shopintegrator

Solutions

At E2M, we made sure that their technical SEO is flawless and suggested changes, wherever required.

We made a list of high-authority platforms to connect with ShopIntegrator’s target audience and began our content marketing efforts. We put in the required effort to increase traffic and engagement using high-quality content.

Here’s the brief plan that was proposed to ShopIntegrator to help them achieve their goal:

• Our objective was to put ShopIntegrator in front of their target audience, for which we planned guest contributions under the ‘Thought Leadership’ campaign with their CEO’s authority.
• We planned the blogger outreach campaign in order to increase ShopIntegrator’s visibility.
• We designed a very specific blogging strategy for ShopIntegrator’s blog, where we focused on topics that could serve as answers to specific questions on their target audience’s mind.
• We planned a PR campaign, where we created a database of writers, editors and journalists, prepared pitches with content focused around ShopIntegrator, and outlined an execution plan.
• The most important part of a content marketing campaign is the distribution of the content/links. Hence, we emphasized on distributing the posts we produced through social media platforms to build engagement.