Content Marketing Case Study

Nutcache is one of the best collaborative project management software with integrated time-tracking, invoicing and expense-management features.

As Nutcache was moving their focus from being an invoicing tool to becoming a project management tool and expand its horizons, they got in touch with E2M to get us to handle tasks such as conducting the pre-launch activities andpositioning it as leading project management software.



E2M developed a detailed promotional strategy for Nutcache and performed the following tasks:


As per E2M’s content marketing plan, the following objectives were successfully achieved:

  • E2M ran the ‘Thought Leadership’ campaign under the brand of Nutcache’s Director of Products and got him spots as contributing author on some of the well-known industry-specific platforms such as,, and, to name a few.
  • E2M also got him contributing spots on other platforms like,,,,,, and so on.
  • E2M got Nutcache reviewed on sites like, Small Biz CRM, Top Results Coaching, and more.
  • E2M procured authoritative mentions from renowned sites like Entrepreneur Magazine, Small Biz Trends, Inc. Magazine, and, to name a few.
  • E2M’s efforts resulted in an 80% spike in referral traffic and improved the most relevant keywords positioning on Google.
  • E2M ran a blogger outreach campaign and got Nutcache mentioned as one of top project management tools on a variety of industry-specific websites.
  • E2M designed a very unique infographic, published it on the website, and distributed it on various digital spaces to acquire quality backlinks.
  • E2M defined an audience-specific blogging strategy and managed Nutcache’s blog by publishing posts at regular intervals.
  • E2M designed a social media plan to increase engagement on Facebook and Twitter, and executed it successfully, which helped them generate more visibility.
  • E2M got a video review for Nutcache by TechnologyAdvice, which is a leading software-review website (snapshot below).

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