Nerds is a part of the Ferrero Group and ranks among the biggest brands in the USA. Their colorful, flavorful candies in eccentric shapes and thin sugar coating makes them stand apart from their competitors.
Nerds Candy wanted E2M to develop a new mobile-first website for them based on the design provided. They also wanted to start selling their products online. E2M was tasked with the development of a mobile-friendly website which would reflect the various elements of their brand. Further, E2M was also to integrate e-commerce hosting into their website.
To address the client’s issues, we first designed a website for the client. This was done in keeping with their specifications.
We used the EM (CSS) feature that works based on the viewport of the browser. It makes the design scalable (like resizing an image) in any resolution. After its implementation, Nerds’ design auto-adjusted to any resolution.
We developed a custom WordPress website for Nerds so the client can easily edit the website using its backend functionality.
To meet the client’s expectation of a developing a mobile-first website, we used Media Query (CSS). This was done with the objective of enabling the best mobile view.
Because the client wanted to sell online, we implemented a third-party tool called Destini, which securely redirects users to a particular webstore (like Amazon and Walmart) to purchase their candy.
We made this happen by implementing the scrip from Destini on the client’s site so buyers can purchase candy from webstores by simply clicking on the Buy Now button.
The Nerds website is currently live and functioning well. The website displays images featuring their various products along with a few CTAs. Our hard work on the website’s design and mobile-first development has been much appreciated by client. Much like the brand, the website looks interesting, colorful and appealing, while allowing easy navigation and beautiful user experience. The client’s customers can now buy a variety of their offerings through their website nerdscandy.com with just a click of a button.
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