Consumers today are connected to more brand messaging than they know what to do with. The constant quest of successful companies is to stand out in a crowded industry and create instant brand recognition.
Words can get you only so far in conveying your one-of-a-kind persona. The human brain processes imagery about 60,000 times faster than text. This is why you need a visual brand identity that not only pops, but creates a powerful impression that sticks in people’s minds.