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Google and other search engines use links to your site to determine your relevance and influence on the web. Some SEOs take unfair advantage of this, building links back to their sites in ways that simply wouldn’t make sense if it weren’t for the search engines. This is not how we approach link building.

Our link building campaigns are designed to earn you exposure, send you referral traffic, and return you a profit, even if the search engines ignore them.

The advantages of this are two fold:

We kill two birds with one stone, boosting exposure not just in the search engines, but in prominent places throughout the web

These kinds of links have the strongest impact on search results, and are the most likely to continue to work in the long run

Our Motto: If this link were no-followed
(ignored by the search engines), we would still build it.

To live up to this promise, here is what we do, and what we don’t:

Do

  • Develop a brand-specific link building strategy
  • Identify natural link building and link earning opportunities
  • Build links from high profile, relevant platforms that your target audiences love
  • Publish editorial guest posts on multi-author blogs and mainstream platforms
  • Create and promote infographics and visual content that earn media coverage
  • Use content marketing strategies that are profitable in their own right, but also help search results
  • Use press releases to promote media coverage of events and resources
  • Invest in linkable assets valuable enough to transform traffic into links
  • Earn secondary links through audience sharing activity
  • Use natural and branded anchor text with a focus on usefulness and click-rates

Don't

  • Build thousands of spammy links through automation
  • Build unnatural links that offer zero value if search engines ignore them
  • Participate in link schemes that violate Google’s webmaster guidelines
  • Publish guest posts on “made for SEO” blogs or content mills, or publish unlabeled advertorials
  • Create embeddable infographics or widgets containing non-editorial backlinks
  • Create websites strictly to point links to and from
  • Use links in press releases strictly hoping for those links to influence search results
  • Make financial exchanges explicitly for links
  • Build links from penalized websites
  • Use keyword-targeted anchor text likely to attract penalties

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