If you’ve done local online marketing, you’re probably aware that the importance of local business SEO cannot be overlooked. After all, it enables your local business to promote its products and services to local customers in real time.
Understanding local search engine optimization is simple: apart from using search engines like Google, it uses popular business directories such as Yelp and TouchLocal. Hordes of customers use these Web-based services all the time to find the best local businesses in their locality. Local SEO strikes precisely when local customers need your offerings and want to buy them.
Thanks to the increasing use of the Internet on smartphones to perform searches, local SEO has witnessed rapid growth.
An important thing to know is that local SEO is different from organic SEO. It provides results based on the searcher’s current location. This is great because an increasing number of searches are looking for businesses closest to them.