E2M developed a detailed content marketing strategy and started implementing it in the form of Guest Blogging from October 2016.
The purpose of this strategy was to start creating high-quality links to strengthen the backlink profile for BlueStone and boost the website’s exposure.
We had planned to cover two types of links:
Digital PR Links: To build these links, we used high-authority online publications and blogging platforms, accepting guest contributions from industry experts or professionals.
These platforms catered to various industries such as business, marketing, entrepreneurship, start-ups, blogging, social media, SEO, and content marketing, among others. To boost brand visibility, we targeted the brand name – “BlueStone” naturally in each piece of content.
Back Links on Various Other Platforms: To build these links, we covered a combination of various blogging platforms related to fashion, lifestyle, travel, wedding/marriage, relationship, and women, among others.
Under the mix-level link, we targeted the specific product page with its respective anchor texts.
|Current Total Backlinks||13032||100||105||4||81|
|Backlinks from Unique Domain||2300||67||57||4||54|
|Current Total Backlinks||25228||1956||363||23||1315|
|Backlinks from Unique Domain||3010||185||111||15||148|
We promoted the brand on leading blogging platforms such as Entrepreneur, CIO, StartUpGrind, SmallBizTrends, SmallBizDaily, eContentMag, Business2Community, Bold360, eLearning Industry, BlogHerald, BPlans, G2Crowd, EdTechReview, Rank Watch, and SingleGrain.