• Bluestone already had most of their products ranking on the second page of the Google search results.
  • Naturally, the brand was interested in getting a top rank or at least in the top ten for most of their best-performing products.
  • Bluestone wanted E2M to build high-quality links, boost brand visibility, and increase the organic traffic to their website.
  • At first, they wanted E2M to work on five webpages including, homepage, rings, necklace, earrings, and diamonds rings.
  • Later, they started assigning other pages including, diamond earrings, wedding jewelry, gold earrings, bracelets, bangles, diamond bangles, gold jewelry, diamond jewelry, mangalsutra, diamond mangalsutra, and gold mangalsutra, among others.


E2M developed a detailed content marketing strategy and started implementing it in the form of Guest Blogging from October 2016.

The purpose of this strategy was to start creating high-quality links to strengthen the backlink profile for BlueStone and boost the website’s exposure.

We had planned to cover two types of links:

Digital PR Links: To build these links, we used high-authority online publications and blogging platforms, accepting guest contributions from industry experts or professionals.

These platforms catered to various industries such as business, marketing, entrepreneurship, start-ups, blogging, social media, SEO, and content marketing, among others. To boost brand visibility, we targeted the brand name – “BlueStone” naturally in each piece of content.

Back Links on Various Other Platforms: To build these links, we covered a combination of various blogging platforms related to fashion, lifestyle, travel, wedding/marriage, relationship, and women, among others.

Under the mix-level link, we targeted the specific product page with its respective anchor texts.


October-2016 (Before)

Particulars Homepage Rings Earrings Necklace Diamond Rings
Current Total Backlinks 13032 100 105 4 81
Backlinks from Unique Domain 2300 67 57 4 54

June-2019 (Now)

Particulars Homepage Rings Earrings Necklace Diamond Rings
Current Total Backlinks 25228 1956 363 23 1315
Backlinks from Unique Domain 3010 185 111 15 148

Brand Promotion:

We promoted the brand on leading blogging platforms such as Entrepreneur, CIO, StartUpGrind, SmallBizTrends, SmallBizDaily, eContentMag, Business2Community, Bold360, eLearning Industry, BlogHerald, BPlans, G2Crowd, EdTechReview, Rank Watch, and SingleGrain.

Backlinks, Referring Domains & Traffic Count:



  • Total Backlinks increased by 51%
  • Backlinks from unique domain increased by 76%
  • Traffic increased by more than 85%
Organic Positioning Map