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• What is E2M?

E2M is shorthand for
Ethical E-Marketing

The internet marketing industry is ripe with activities we consider unethical:

• Violations of people’s privacy
• Buying email lists from people who never agreed to receive messages from you
• Link-spamming to manipulate search results
• Fake product reviews

• Fake "Likes" on Facebook, and other fake "social" activity
• Paid advertisements disguised as content
• Worst of all: agencies that do these things without even telling their clients