Headless Shopify is a setup where the back-end (Shopify plus) is separate from the front-end (the presentation layer). An API forms the connecting link between the two.
Headless Shopify consists of two independent fractions – "the front end" and "the back end." An API exchanges the information between these two parts.
While headless Shopify sounds a brilliant option, it has a few drawbacks.
Missing rich text editor.
Loss of several other native functionalities.
No apps and plugins from Shopify app store.
Loss of Shopify’s customer accounts.
Take the following steps to setup Headless Shopify.
Select The Right Technology for Your Shopify Front-End
Understand The Shopify Storefront API
Create an Access Token
Build Your Front-End (Shopify Storefront)
Many Shopify-powered websites use the headless technology, including Kotn, Allbirds, Yoga Girl, Plenaire, and Verishop.
Headless Shopify offers features that are hard to miss.
Excellent Control Over User Experience
Progressive Web Applications (PWAs)
Reduced Time to Market
But it also comes with a few drawbacks of its own.
Loss of Support for Apps/Services
No WYSIWYG editor
No New Shopify Features
Difficulty in Finding an Implementation Partner
SEO for headless Shopify also needs to be unique. It involves:
Focus on Content & Readability
Using Dynamic Serving
Avoiding Hashed URLs
Maintain URLs as it is
Use static URLs.
Although headless Shopify is more expensive, it tends to bring in more profits. After going headless, brands like Ballsy increased its conversion rate by 28%.
Go for headless Shopify if you want the following.
Unique Branded Experience
Better Customer Experience
Higher Conversion Rates
Headless Shopify is the future of eCommerce. With the number of devices increasing rapidly, headless technology remains the best way to get the content across.