Landing Page Optimization Landing Page Optimization

Landing Page Optimization

While we believe that many CRO professionals place too much emphasis on the sales page, there’s no denying its importance. A strong landing page can easily double your online revenue. Unfortunately, many CROs approach landing page optimization in a way that misinterprets the following advice:

Test only one thing at a time

People argue that this is the scientific way to do things, because otherwise you won’t know which specific change is making the difference. But this advice is foolish unless the test can teach you something useful.

We test landing page changes based on principles, not mindless tweaking:

  • The message is the most important thing to test
  • Design changes should be based on visual psychology
  • Overcoming objections is a huge component of landing page optimization
  • Test changes that make you more trustworthy

When we employ the practice of testing one thing at a time, we apply it to changes that matter. This isn’t about individual page elements or button colors. It’s about strategy.

Get in Touch With Us.

US Office

E2M Solutions Inc.
10121 Carroll Canyon Road,
San Diego, CA 92131 +1 (858) 349-8939 +1 (619) 301-6763

India Office

E2M Solutions Pvt. Ltd.
403-404 Indraprasth Corporate,
Prahladnagar,
Ahmedabad 380015,
Gujarat, India
(+91) 9737713444