Nutcache was already one of the best invoicing tools available in the market. Most of their keywords were ranking in the top 10 positions on Google and Bing. It was, therefore, clear from the very beginning thatthey expected us to top this feat.
Nutcache’s transformation from an invoicing tool into a full-fledged project management tool was done with the view to present it as an entirely new venture. They wanted E2M to create a dynamic pre-launch campaign along with the next two-quarters of the promotional plans.
Nutcache asked E2M to develop a content marketing plan, which would not only boost their organic keyword/traffic, but also create buzz in the market for their newly-launched project management tool and receive a few natural mentions from the leading industrypublications.
They wanted us to create innovative content to help them position their tool as a promising product. They also wanted us to reach out to and convince some of the industry leaders to review it.
E2M developed a detailed promotional strategy for Nutcache and performed the following tasks:
As per E2M’s content marketing plan, the following objectives were successfully achieved: