Content Marketing Case Study

BlueStone Case Study


Established in 2011, BlueStone has become one of the leading online destinations in India for high-quality fine jewellery with exquisite designs. Consumers can choose from more than 5000 unique designs crafted to perfection with the utmost care. In a short time, the brand has built a large following of loyal consumers.

The brand had most of its products and web pages ranking on the second page of the search results. They hired E2M to bring their best-performing products in the top ten search results, preferably ranking first. In short, E2M had to improve their brand visibility through a well-planned content marketing strategy.



E2M developed a detailed content marketing strategy and started implementing it in the form of Guest Blogging from October 2016.

The purpose of this strategy was to start creating high-quality links to strengthen the backlink profile for BlueStone and boost the website's exposure.

We had planned to cover two types of links:

Digital PR Links: To build these links, we used high-authority online publications and blogging platforms, accepting guest contributions from industry experts or professionals.

These platforms catered to various industries such as business, marketing, entrepreneurship, start-ups, blogging, social media, SEO, and content marketing, among others. To boost brand visibility, we targeted the brand name - “BlueStone” naturally in each piece of content.

Back Links on Various Other Platforms: To build these links, we covered a combination of various blogging platforms related to fashion, lifestyle, travel, wedding/marriage, relationship, and women, among others.

Under the mix-level link, we targeted the specific product page with its respective anchor texts.


October-2016 (Before)

Particulars Homepage Rings Earrings Necklace Diamond Rings
Current Total Backlinks 13032 100 105 4 81
Backlinks from Unique Domain 2300 67 57 4 54

June-2019 (Now)

Particulars Homepage Rings Earrings Necklace Diamond Rings
Current Total Backlinks 25228 1956 363 23 1315
Backlinks from Unique Domain 3010 185 111 15 148

Brand Promotion:

We promoted the brand on leading blogging platforms such as Entrepreneur, CIO, StartUpGrind, SmallBizTrends, SmallBizDaily, eContentMag, Business2Community, Bold360, eLearning Industry, BlogHerald, BPlans, G2Crowd, EdTechReview, Rank Watch, and SingleGrain.

Backlinks, Referring Domains & Traffic Count:



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Ahmedabad 380015,
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