Online harassment is not a new phenomena, but the extent to which it has been directed at individuals, it’s only natural for social media services to find themselves in the middle of the conversation.

Twitter has rolled out a quality filter in an attempt to protect its users from social media harassment.

In 2015, the company began to test this feature with the idea that it would eventually reach all users. Fortunately, it didn’t take long for the final result to be implemented, with all users now able to block notifications for low quality tweets.

Once activated, the filter has the ability to improve the quality of tweets that users see. With a focus on behavior and account origin, lower quality content, such as automated tweets, are removed from notifications to improve the Twitter experience.

Previously, Twitter only offered this feature to users with a verified account.

Combatting Online Harassment

With the availability of filtering notifications, Twitter hopes that users will find it easier to block targeted harassment.

While this may not be a big deal to the majority of users, the social media giant has caught a lot of flack as of late for neglecting to quickly and efficiently deal with abuse and harassment.

For example, BuzzFeed published an article in early August discussing “Twitter’s 10-year failure to stop harassment.”

Shortly after the BuzzFeed story was published, Twitter released a statement noting that it contained “inaccuracies” and “unfair portrayals.” Furthermore, the company said that it was dedicated to “making Twitter a safer place.”

Twitter is well aware that online harassment remains a major problem. While many people considered their statements as nothing more than lip service, a few days later the company rolled out its quality filter to all users.

With online harassment and brand faux pas dominating the news over the past few years, you need to work closely with your social media agency in order to avoid stumbling and make sure they’re conveying the right brand message at all times.

  • Manish Dudharejia is the Founder & CEO of E2M Solutions, a full service digital agency specialized in Website Design & Development, eCommerce, SEO, Content Marketing, and Copywriting.