Top Turks is a monthly feature on E2M. It features the movers and shakers in the fields of entrepreneurship, digital marketing, social media, and technology, offering insights into how business leaders think, work and have fun.

Founder and CEO at Credo, John Doherty is also an entrepreneur, Agency Coach and an expert SEO Consultant. He created Credo with the intention of helping businesses identify marketing professionals and consultants that can help them thrive.

His marketing initiatives focus on directing the right kind of online traffic to businesses to enable them to achieve their objectives. Thanks to his ability to think strategically, he has successfully helped some of the largest publishers and businesses grow. These include International Hotels Group (IHG), Travelex, Zillow, Grovo, and more.

John’s achievements made us curious, and we got in touch with him with a few questions. Here’s what he had to say.

1. What do you do within half-an-hour of waking up?

My morning routine is fairly consistent – I wake up around 7:30am, get out of bed and immediately go make coffee. Then I fill out my daily journal called The Five Minute Journal, which helps put me in a positive mood and focus well through the day. I try not to check social media or email before I do this, as I don’t want those to cloud my mood before I can start myself in the right direction.

2. How many times in a day do you check your email?

Increasingly less! Since about November I have been in the habit of closing down email for hours at a time so I can focus on the work that matters. I probably check my email 6-8 times a day, but during the work day I can go for hours without checking it. This doesn’t include Slack and other social networks and messenger platforms, though.

3. What is your daily work routine like?

My days are quite varied depending on what I have going on. During a day, I could be doing anything from auditing a client’s website, to weekly calls with developers, to building new product features for

I like to wake up and get started as quickly as possible (after my morning routine) because I am more creative and productive at that time. My productivity dies around lunch time so I eat and then often go to a coffee shop to work for the rest of the day.

I’ve taken to batching my days so that I have hours in the morning where I do calls, and than I get the rest of day free to pursue other productive activities. I need long uninterrupted hours of work to really build the product and ensure excellence.

4. How much time in a day do you dedicate to researching or reading/watching industry-related news?

It all depends on the day. I casually browse Twitter throughout the day so I tend to catch almost everything happening. I don’t read much industry-related stuff, but save a lot to Pocket ( to read later.

5. What has been your biggest professional achievement so far?

That is a fantastic question. One of the coolest feelings I’ve had professionally was at a recent conference (funny enough, conference put on by the agency I used to work for, Distilled) where my company sponsored the WiFi and the lanyards, so my brand name was hanging around the necks of about 250 people for two days straight. That was pretty awesome.

6. What has been your biggest failure so far?

Honestly, I think my biggest failure (that felt like a failure to me) was getting laid off from my job at Trulia/Zillow Group. While it has turned out so much better than I could have ever hoped, it felt like a failure at that time because I didn’t make the choice myself. If I’m totally honest I was too scared to quit my job and work for myself, so I think I failed myself there.

7. What is your biggest dream?

My biggest dream is to be able to travel the world, live where we want to live, and live the life we want to live. I’m actually a big fan of open borders and citizenship that would allow people to move freely throughout the world and live in different cultures and experience different things. My time living, and traveling abroad has so shaped me into who I am today, and I think making that more attainable for others would change our world for the better.

8. How much time do you devote to work daily?

As much as I need to, in order to get all of my commitments handled! The funny thing about working for yourself is that you could literally work all the time, and the only person really holding you accountable to it is yourself and your own motivation.

I try to hold myself to no more than 10 hours of work per day, but sometimes longer is necessary. I also try to get a bit of balance in my life and take an afternoon off per week when I can, though that is not always possible depending on the season and how busy work is.

9. How do you unwind?

I like to go do active things to unwind. While I enjoy a good TV show as much as anyone else, that doesn’t really help me unwind because I can still be on my phone and plugged in. So I prefer going for a hike or getting out in the mountains and getting some exercise, or going to my rock climbing gym.

10. What mindset do you think is required to be a successful entrepreneur or a company?

I think you have to be absolutely tenacious and willing to find a way around, or, directly deal with whatever obstacle comes in your path. I have been constantly amazed at how strong and resourceful people can be when they feel like they have no other choice, or won’t accept another option. You have to tread this line of being doggedly committed while at the same time completely willing to fail and then pick yourself up and try again.

The only entrepreneurs who lose and ultimately fail are those who give up.

11. If given a chance, what is that one thing you’d like to change in your life (personally or professionally)?

I’d like to be able to relax more easily and be more present with my family and friends!

12. How do you spend your weekends?

Hopefully not working :-). My wife, I and our friends really enjoy being outdoors sinking in the beauty of Colorado, so we’re usually up in the mountains or traveling somewhere.

13. Would you like to share anything other than what is asked here? About you or your company.

One of the things a lot of people don’t know about me is that I lived in a hippie commune in the Swiss Alps for two years. That has been one of the biggest influences in my life and helped me become who I am today. I wouldn’t be where I am now without that experience, and I hope that more people are able to take time to discover who they are, what they believe, and what they want out of life before it’s too late to do it.

Please tell us a few things about you that not many people know:

  • Your phone brand – iPhone 6S+
  • Your computer brand – Macbook Pro
  • Your favorite app – Instagram
  • Your preferred dress code at work – Sweatpants and hoodie (I work from home!)
  • Your waking time – 7:30am
  • Your bed time – Around 11pm
  • Your favorite pastime – International travel
  • Your favorite blog/newspaper/news channel – Anything HBO or Netflix
  • Your inspiration – My future children
  • Your health mantra – Build a healthy lifestyle not a gym routine

And that’s a wrap on John Doherty!

We bet you’re inspired by his words of wisdom!

There’s really no point in delaying your entrepreneurship plans. Take a leaf out of this Top Turk’s book and start your venture today.

We hope you enjoyed reading this titbit and will come back to Top Turks for more.