Circa 2015 saw content marketing become an integral part of the digital marketing strategies of an increasing number of brands.
This was the year when content marketing came into its own, was combined with technology and used by businesses to establish their expertise and credibility in their field.
2015 also witnessed content marketing become the most commercially important digital marketing trend. Further, it proved to be greatly helpful in directing website traffic.
Just like we brought you a list of the top 30 content marketing posts of 2014 last year, it’s that time of the year again when we present the list of the most engaging content marketing posts of the last 12 months. That’s right, the following posts are the ones that made the most sense, and will probably stand the test of time in terms of the learning they impart.
Always find yourself confused about whether or not SEO and content marketing go hand in hand? Neil Patel offers his views on the whats and the whys of this question. At the same time, he also sheds some light on exactly how different and similar SEO and content marketing really are.
In this post, Evan Prokop delves deep into the world of content marketing by offering insights provided by Joe Pulizzi at the Authority Rainmaker conference. The post tells you all you need to know about achieving success through valuable content. It will also tell you how you can derive tremendous value from content marketing.
This post by Roger C. Parker sheds light on the advantages of serialization, i.e. creating and sharing content in a short series of blog posts framing a common theme. It also tells you how you can go about creating such short-series of posts from one big idea, as well as implementing such a structure in your work.
Looking to make the post of your content marketing strategy? This post by Quinn Whissen will enable you to understand which “hacks” can really help you uncover opportunities that you never even knew existed.
Preconceived notions and misinformation give rise to myths that hinder the proper understanding and application of a concept. Content marketing hasn’t been spared of this either. In this post, Sandra Stewart lifts the haze off six content marketing myths that have been around for too long.
Aaron Agius attempts to clear the air in the ceaseless debate about SEO and content marketing overlaps. He also offers a few tips on using content marketing for link building, and using long-tail keywords strategically.
This post by Greg Secrist helps you understand not only how content marketing and content strategy differ from each other, but also how you can make both work in tandem. It also highlights how each is as important as the other, keeping in mind the value great content brings with itself.
So you thought content marketing is the only component of a successful search engine optimization (SEO) initiative? The truth may be far from that, says Derek Edmond. In his post, he touches upon the points of analysis that marketers can consider in their effort to figure out why their content marketing program is not improving SEO performance.
In his Whiteboard Friday, Rand Fishkin asks you to raise the bar and think beyond creating “good and unique content.” According to him, such content needs to make its way out. He then goes on to talk about what can replace such content.
In this post, Neil Patel answers the age-old question plaguing most content marketers – “If both SEO and content marketing are useful for a business, then which one is better for you?” and tells you that you can actually use both.
For content marketers, everything boils down to creating valuable content that keeps the readers engaged. So what do you do with your content to get it that much-needed attention from search engines? In this post, Mark John Hiemstra recommends optimizing it and tells you how to create more tactical and pertinent content marketing experiences.
Not only does content marketing take tremendous time and effort, it also needs technology and tools to build credibility, trust and followers. This can get overwhelming for newbie content marketers. But, there’s no need to fret as Jeff Bullas points out some of the commonly-made mistakes that amateurs make and how they can avoid them.
Time flies and the numbers change. So do trends and techniques. Want to keep up with the fluctuating statistics that mattered in the visual content marketing arena in 2015? This post by Jesse Mawhinney can help.
There’s a thin line of difference between content marketing and content marketing that works. More often than not, marketing tactics that do not produce the desired results point to the same old problems, which make it necessary to study them. James Carson’s post fills you in on this.
Content marketing has become the most popular way of engaging customers. However, it works well only when all the related aspects are in their proper place. This need not be a complex process. Jonha Revesencio tells you exactly what you need in this regard.
While being proficient with Google Analytics is a great thing for a content marketer, know that not all of its data and results need to be followed closely to decipher if your content marketing strategy is working. All you need are a few analytics that really matter. Alex Boyer has more in this article.
Being creative involves setting yourself apart in a crowd. Content marketing can help the artistic and creative folk in this. This post by Rafal Tomal is all about how original content can be shared and used to educate the audience, as well as help creative people carve their own niche.
Any day is a good day to get rid of the online clutter, the digital noise, the ever-increasing muddle of information existing virtually, and focus on that which really matters. There can be several content marketing best practices, but do all of them really work? Neil Patel talks of five practices that do.
If you’re one of those people who is constantly puzzled by the difference between and the effectiveness of content marketing and native advertising, then you need to read this post by Kelsey Libert and get your facts straight.
In his post, Jonathan Gebauer would like to make it very clear that “Social Media Marketing does not equal Content Marketing and Content Marketing does not equal SEO.” I bet this sentence has already got you curious. Read on to know more.
Through his post, Brian Sutter tries to point out that sometimes, getting the basics of a concept right and keeping things simple can make all the difference. He offers a 6-step content marketing plan to keep unnecessary complications at bay.
Content marketing isn’t going anywhere and entrepreneurs will do well to make it an integral part of their overall marketing strategy. Don’t know how to go about doing that? Sujan Patel can help by providing you with all the resources you will need in your endeavour to do so.
Sold on the idea of content marketing and wondering what kind of content you can put out there that will have your customers eating out the palm of your hand? Mridu Khullar Relph tells what they are and how you can hit the bull’s-eye with them.
Say goodbye to the days when you felt lost in the vast expanse of the digital marketing universe when scouting for good content ideas to write about. This post by Kim Garst will tell you how you can always find inspiration even when you feel that no ideas are coming your way.
They say the first impression is the last. If this is true, then you better know how to create the best and the most attention-grabbing headlines for your content. While doing do isn’t easy, this post by Heidi Cohen will help you master the art of crafting headlines that bring you more eyeballs and traffic.
Pawan Deshpande comes as a saviour for those seeking to understand the A to Z of content curation and how incorporating it in your content marketing mix can bring you tremendous benefits. Further, the post also presents a step-by-step guide to content curation.
If you’re looking for innovative and actionable ways to drive more traffic to your content, then your search stops here. Bid adieu to the usual, and focus on improvement instead. This post by Ross Hudgens sheds more light on this.
With the rising demand of quality content, wouldn’t you love it if you could extend the life of your posts and churn them out in multiple formats? The good news is that this can be done and it’s called repurposing. Rebekah Radice shares a few tips on how to do so through this post.
While digital sharecropping may seem like the easy way out for businesses, many a time, it turns out to be a nightmare for them. After all, it is akin to leaving a big part of the decision-making to a third party, and that decision could have a direct impact on your bottom line. Sonia Simone tells you why digital sharecropping can be a bad idea.
If you aren’t improvising, you aren’t really going anywhere. Staying ahead of the herd entails that you not only strategize, but enhance your strategy with time. But how do you do that? Are there any tools that can be employed to get better at content marketing? And most of all, what’s in it for you? Pratik Dholakiya answers all these queries.
All successful content marketers know just how important it is to stick to a sound publishing schedule. This means having a steady flow of brilliant ideas to write about. However, constantly coming up with novel ideas can be extremely challenging. Through her post, Kristi Hines tells you that it can be done and doles out a few tips in this regard.
The above posts have left a lasting impression on me because of the sheer value they have added to my knowledge and interest in the field of content marketing. So that said, there’s still a lot that brands can accomplish through exceptional content. 2016 is sure to bring with it new challenges, bigger opportunities and higher benchmarks. Until then, the above list should keep you occupied and engaged.