There is no doubt about it. Businesses, especially B2B businesses need to start incorporating social media marketing in their business plans to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other platforms not far behind, businesses have an ever increasing audience base to connect with. It gives them an opportunity to generate leads, create brand awareness, improve brand reputation and increase customer loyalty. By connecting personally with their potential customers on social media, businesses can make more of an impression on them, thus improving their chances for converting them into paying customers.

It’s not that B2B businesses haven’t adopted the use of social media; almost 64% companies are already investing in social media and many others are planning or in the process of using it. What’s more 56% of businesses are planning to increase their social media spending this year. The fact is that already, buyers are making purchase decisions going through a business’s presence on social media. It’s slowly and surely becoming an important marketing channel and the sooner that B2B businesses realize this fact the better it is for their efforts to improve profitability.