From the moment (May 13, 2013) Google released the video about the changes planned for its webspam-fighting algorithm Penguin, the community has been rife with speculation — what will the newest updates be? And how will they affect businesses now?

Well, the wait is finally over.

Matt Cutts, Google’s head of search spam, announced last night (May 22, 2013) on his personal blog that Penguin 2.0 has been rolled out. He also mentioned that about 2.3% of English-US queries have been affected and they have completed rolling out the update for International queries as well.

Penguin 2.0 was supposed to be the biggest update Google has ever rolled out, so we are looking forward to see the changes introduced in this update. We will keep posting here about this update as soon as we find something to be shared. In the meantime, you can read our recent post on 8 Pro Tips to Dodge Penguin 2.0 Penalization based on our experience and research.

There have been a total of four updates that Google has rolled out regarding Penguin. They are:

  • Penguin 1 – April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 2 – May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 – October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 4 – May 22, 2013 (impacting 2.3% of queries)

Let us know in the comments below what changes you see after this latest and biggest update from Google. We will do our best to help you out in any way we can.

  • Manish Dudharejia is the Founder & CEO of E2M Solutions, a full service digital agency specialized in Website Design & Development, eCommerce, SEO, Content Marketing, and Copywriting.