Google now states that 50 percent of mobile searches are local, and the rising popularity of mobile means that local is growing in a big way. Modern consumers ignore the phone book on their front porch, preferring the convenience of search engines or the social proof of Foursquare. The “world wide web” is increasingly tied… Continue reading
One of the keys to success, in almost any business discipline, is the ability to see things coming. Following trends and using your knowledge to extrapolate the future is a vital skill, and this is especially true for internet marketers. SEOs, in particular, need to understand how technology, commercial intent, and consumer expectations will influence… Continue reading
Search is constantly evolving. An important part of working in the SEO Industry is staying aware of changes in Google’s search algorithm. By understanding each algorithmic change that Google rolls out, you stay on top of the latest SEO techniques and trends. Those of us within the SEO community have seen many significant Google updates… Continue reading
In the era of Panda and Penguin, content marketing has become one of the most promising roads forward. A successful internet marketing strategy rests on the quality of your content. We have arrived at the point where content marketing is the best way of reaching your consumers. Of course, content marketing was important even before… Continue reading
E2M Solutions is wishing a Merry Christmas & A Happy New Year to all our overseas clients and friends. May this Christmas bring you all the love and luck in the world! And We hope you have an energetic year ahead!
Ever since the release of the Penguin update, anchor text has seen a bit of a demotion in relevance. Anchor text, the actual text people see when they see a link, was (and still is) used as part of Google’s strategy for identifying what pages on the web were about. Anchor text was heavily abused… Continue reading
A startup with a great product idea and a talented team is only missing one ingredient for success: exposure. Marketing is tough for a business that doesn’t have the audience to make a profit, which is why so many startups find themselves in a Catch-22 with no easy solution in sight. Often, the answer lies… Continue reading