Penguin 2.0 – The Next Generation of Penguin has been rolled out

From the moment (May 13, 2013) Google released the video about the changes planned for its webspam-fighting algorithm Penguin, the community has been rife with speculation — what will the newest updates be? And how will they affect businesses now? Well, the wait is finally over. Matt Cutts, Google’s head of search spam, announced last … Continue reading “Penguin 2.0 – The Next Generation of Penguin has been rolled out”

8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO

On May 10, Matt Cutts verified that Google would be releasing the next generation Penguin update in just a few weeks. They are internally calling the update Penguin 2.0. He later clarified that the update would not only be more comprehensive, but that it would target advertorials, traditionally low quality queries like payday loans, and … Continue reading “8 Pro Tips to Dodge Penguin 2.0 Penalization – The Next Generation of SEO”

Preparing a Team to Win at Content Marketing

About a month back we talked about putting together an SEO team over at Authority Labs. We picked up some positive feedback, and we thought we’d expand this approach into the arena of content marketing specifically. Now, without a doubt, there’s some serious overlap between the two disciplines. So, to keep this from being a … Continue reading “Preparing a Team to Win at Content Marketing”

Recover From Google Penalties in 10 Steps

Over the past couple years, Google updates and penalties have cleaned up the search results. The impact has been positive for consumers, but for many webmasters it has, quite honestly, been brutal. Google continues to hold a monopoly over the search industry, though according to the FTC, it is a legal monopoly. To protect the … Continue reading “Recover From Google Penalties in 10 Steps”

Using Fresh Web Explorer to Build Links and Exposure

As you probably already know, SEOmoz recently released a new tool called Fresh Web Explorer. You can use it to track who’s mentioning you or your competitors online, and find up to date information about what’s popular on the web. It defines an entirely new category for SEO tools, and doesn’t have any real competitors … Continue reading “Using Fresh Web Explorer to Build Links and Exposure”

Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]

There is no doubt about it. Businesses, especially B2B businesses need to start incorporating social media marketing in their business plans to leverage its immense potential. With social media platforms like Facebook (950 million active users), YouTube (880 million active users) and Twitter (170 million active users), continuously adding to their user base and other … Continue reading “Why B2B Businesses Must Invest in the Tremendous Potential of Social Media [INFOGRAPHIC]”

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